Tom began his career as a copywriter 16 years ago in London. He learned his trade writing for professional services firms – producing everything from brochures to websites and ghost-written articles – before spending two years in Tokyo where he continued writing for companies including Benesse and Toshiba.
Since arriving in Berlin in 2008, he has worked as a freelance writer for numerous agencies and companies, including Sodexo, Time Out, KAEFER Isolier Technik, WeWork, and Hello Fresh. The majority of his corporate work concerns internal communications (including crisis communications, speeches, strategic documents, training manuals, grant applications) and is confidential. A selection of publicly available work is shown below.
The Arts and Artists
Before starting his career as a copywriter, Tom worked for an auction house. Before that, he graduated from Glasgow University with a first class Master’s Degree in Art History. Working with artists, galleries, musicians and festival organisers has remained a passion ever since.
As a novelist, he understands the pressures and priorities of creative work. As a copywriter, he knows how to present this work to its best advantage, in clear and engaging prose, across a range of formats including websites, exhibition texts, press releases and full-length monographs.
Tom is such a gifted writer. So able to walk right into my mind.Gerald Chukwuma
Services for Writers
Tom offers a full range of services to writers, including manuscript assessments and editorial services. He also leads creative- and copy-writing workshops, often in partnership with The Reader, Berlin,
It was an absolute pleasure doing a writing workshop with Tom! Over the course of several sessions, he helped our company to develop an exciting new vision for the future as well as the tools to express it in the right words. Not only did we work in detail on specific texts, but we also collected an arsenal of writing exercises and practical tips at hand for every future piece of communication. Tom always asked the right questions to propel us into unexpected and rewarding directions, and his text-editing and copywriting advice was spot-on. Highly recommended!Nicola Theisen
I was very impressed with Tom’s work. He set out his thoughts on my manuscript in a report that was comprehensive and well-organised. I particularly appreciated his honesty. He complimented the things he enjoyed, yet his report never shied away from identifying areas needing work. He was never cruel or dismissive in his criticisms. On the contrary, he was patient and constructive, always explaining the problem and even suggesting resolutions. I would recommend Tom to anyone who is ready for detailed, honest critique of their work.Karl Beecher