Tom began his career as a copywriter 16 years ago in London. He learned his trade writing for professional services firms – producing everything from brochures to websites and ghost-written articles – before spending two years in Tokyo, where he designed English exams for companies including Sony and Toshiba.
Since arriving in Berlin in 2008, he has worked as a freelance writer for numerous companies, including WeWork, Hello Fresh, Time Out and KAEFER Isolier Technik.
Tom was a contributing writer on the 2018 edition of Time Out’s Guide to Berlin. In particular, he worked on the History and Architecture sections and composed the Berlin Today essay which opens the Guide.
For the last four years Tom has been working with one of the world’s largest industrial insulation companies, based in Bremen, Germany. KAEFER’s annual magazine runs to 56 pages and approximately 80 discrete articles, gathered from more than 40 countries. Aside from dealing with so many different contributors and cultures, the principal challenge is finding a consistent tone across pieces ranging from updates on corporate strategy, project reports, personal stories, information on new regulations and charitable initiatives.
The Arts and Artists
Before starting his career as a copywriter, Tom worked for an auction house. Before that, he graduated from Glasgow University with a first class Master’s Degree in Art History. Working with artists, gallerists, musicians and festival organisers has remained a passion ever since.
As a novelist himself, he understands the pressures and priorities of creative work. As a copywriter, he knows how to present this work to its best advantage, in clear and engaging prose.
Artist Christo Daskaltsis was looking for something different to accompany his exhibition, ‘Chance Remains’. Something open and honest, to reflect the unique qualities of his work. The result is part biography, part interview and part observation – a revealing insight into the practices and hopes of an intriguing artist.
Born in Palafrugell, Spain, and now based in Berlin, artist Eduard Bigas experiments obsessively. A short essay to illuminate his work and ideas needed to convey the sense of urgency, of mixed fear and hope, which comes across so clearly in his drawings and paintings. Click here to read the article.
References available on request.
Services for Writers
Tom offers a full range of services to writers, including manuscript assessments and editorial services. He also leads creative- and copy-writing workshops, often in partnership with The Reader, Berlin,
It was an absolute pleasure doing a writing workshop with Tom! Over the course of several sessions, he helped our company to develop an exciting new vision for the future as well as the tools to express it in the right words. Not only did we work in detail on specific texts, but we also collected an arsenal of writing exercises and practical tips at hand for every future piece of communication. Tom always asked the right questions to propel us into unexpected and rewarding directions, and his text-editing and copywriting advice was spot-on. Highly recommended!Nicola Theisen
I was very impressed with Tom’s work. He set out his thoughts on my manuscript in a report that was comprehensive and well-organised. I particularly appreciated his honesty. He complimented the things he enjoyed, yet his report never shied away from identifying areas needing work. He was never cruel or dismissive in his criticisms. On the contrary, he was patient and constructive, always explaining the problem and even suggesting resolutions. I would recommend Tom to anyone who is ready for detailed, honest critique of their work.Karl Beecher